PPC Management Contracts
posted on 25 December 2011 | posted in
Uncategorised
If you are thinking of using a PPC Management company, then it is important to realise that they will tie you in to a contract. The company will want to make sure that you stick with them while they set up your campaign and they will want to guarantee payment for a certain time.
This often happens because they do not always charge a flat fee. Often they will charge you a percentage of sales generated or a percentage of advertising spending and so they will want to be working for you for enough time to get a decent payment form you. If you consider that they will be doing a lot of work at the beginning, setting up your website and the adverts and researching whether these are working well for you. They will want some pay back for this hard work and if they do not have a contract for a time period, you could just let them do that hard work and then let them go, taking over the management of the adverts yourself. This would hardly be fair.
Often the companies will give you their sales pitch and then ask you to sign up for six or twelve months right away. Firstly, it is always good to go away and think about things first and to make sure that you talk to a selection of companies. Secondly, you can try to negotiate a different term if you do not think that things are fair. Find out if there is a release fee, if you want to get out of the contract early.
Some companies have a shorter contract, for example there is one which has just a thirty day contract. This can work better, because you will know that they know they are a good company or else they would need the security of longer contracts and it means that you can cancel with a months notice and no early redemption fee.
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